According to Chip & Dan Heath (Authors of “Switch”) our decision-making stems from one of two places: Identity vs. Consequences. In the case of the savvy shopper, she might ask herself  “What do my shoes say about who I truly am?” as she envisions a conservative working gal, a happy hippie chick, or a wild and wacky fashionista.

Or, she might weigh the consequences of her purchase, thinking ‘I’m not going to be able to run around New York City in stilettos. But they add height and are slimming. I guess I could just take cabs. Carrie Bradshaw made it work on an itty-bitty columnist budget… wait, that was fiction. But, I love them! Plus, they will give me super sexy calf muscles and that alone is worth it! But is it worth the pain and possible medical issues? Oh, decisions, decisions…’

Fortunately, some of companies that specialize in comfort also construct dress shoes. Yes, they are few and far between, but your best bet is to research your favorite comfort brand to see if they manufacture a slick stiletto. For example, IMPO, who is known for comfort, just started a trendy new line called Velvet Heart, for the girl who is ready for a night out on the town. Many companies will even produce a knock-off version of their own design to sell for less at a store where the clientele is seeking a different price range.

Upcoming Shoe Trends to Look For:

• “Washed silk.” It looks very similar to suede, but you won’t experience the wear and tear of a delicate material, and it’s a less expensive shoe.
• Wedges and platforms are still kickin’! This is good news for our arches giving the illusion of longer legs with less of a slope.
• African & Animal prints dyed in bright colors.

Savvy Tips For Buying Quality Shoes That Will Last:

• Quality over quantity. You can only wear one pair of shoes at a time.
• A good shoe can cost a little extra, but an unflattering shoe can spoil your whole look.
• Better to buy less expensive trendy shoes since you will wear them less often. Save your splurging for staples.
• Have fun researching your favorite designers and the smaller brands they own.
• It is possible to find fashion and function while staying frugal!

Happy shopping Savvy Sistahs!